• How to Succeed in Influencer Marketing without Being Annoying
    The internet is a bonus and a bane to most people. You can research anything, get your message out inexpensively, connect with people around the globe, and entertain yourself for hours. But it also has created a need for itself. It has a constant hunger for content....
  • New Reduced Conflict Intersections improve safety with minimal impact on emergency response by Michael Kruse, MnDOT design engineer
    An article in the June 2019 city of Ham Lake’s “The Ham Laker” newsletter raised concerns about the new Reduced Conflict Intersection (RCI) under construction at 153rd Avenue and Highway 65 in Ham Lake. The article claims that the new intersection will increase response time for first...
  • Help! I’m a Small Business Do I Really Need These Digital Media Tools?
    I work with small businesses in marketing. I can tell when my suggestions aren’t registering. For some, it starts early when I mention increasing their social media presence. For others, it takes more technology talk like when I bring up an email list. Some of these small...
  • 14 Ways to Attract the Best and the Brightest Employees (aka how to become an employer of choice)
    Everyone wants to attract the best and brightest employees. After all, your team directly affects your ability to provide excellent customer service and that is essential to business success these days. If you’re a very small business, you might not be looking for the best and the...
  • 15 Easy Ways to Build a Huge Email List
    Guess what? You need an email list. Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally,...
  • 8 Mistakes the Average Business Makes Engaging Online
    If you’re online for business, you’ve likely been told to engage and be human. But what does that look like? And can you do it wrong? Yes, you can but it’s also easy to avoid these common mistakes. 8 Common Mistakes Businesses Make Trying to Engage Online...
  • 4 Deceptively Easy Tips to Improve Customer Relations
    Good customer service isn’t something everyone is born knowing. While most of us have been customers the better part of our lives in one aspect or another, many of us don’t take the time to stop and think what makes extraordinary customer service and what tactics build...
  • 2019 Tax Changes You Need to Know About
    It’s a new year and you may only be thinking about doing 2018’s taxes but there are a few changes coming up that take effect this year and may change your planning for the years ahead as well. Before we get started…full disclosure. I am not a...
  • Weird Holidays to Grow Your Social Media Following
    Thanks to social media, you’ve probably noticed there are a lot of really weird fun “holidays” that get people excited and sharing on social media. These holidays are an ideal time to get more engagement with your brand. Creative days of celebration also help people get to...
  • 15 Tips for Becoming a Better Writer, Even If You Hate Writing
    If you do a lot of your own marketing for your business, you need to be able to write. But before you start worrying about what that looks like, consider it’s a lot less formal than when your high school teacher talked to you about persuasive essays....
  • How to Create a Value Proposition That Matters to Your Customer
    If you spend a lot of time around sales and marketing folks you’ve undoubtedly heard of the term “unique value proposition (UVP).” It’s essential in differentiating yourself from the competition and yet so many businesses don’t really know what it means. How do you find and communicate...
  • 20 Skills to Learn in 2019 to Improve Your Professional Life
    The business landscape changes on a near daily basis and that drives almost a constant need for professional learning. Never before has it been more essential that you not only keep up with the details of your own job and industry but others as well. If you...
  • 19 Awesome Resolutions to Bring You More Business in 2019
    2019 is your year. It’s time to grow that business beyond your wildest dreams. But dreams aren’t enough to get you there. It takes hard work and implementation of tasks and projects that will bring you closer to your goals. If you’re ready to see a change...
  • How in the World Do I Increase Employee Productivity?
    It’s holiday time as I write this and countless employees across various industries have told me they aren’t in the mood to work. Sound familiar? Even if your employees haven’t been so brash as to tell you this, it’s likely their struggling. And if they’re struggling, your...
  • Where to Advertise
    When I was teaching entrepreneurship at the then College of Saint Thomas, the best advice for marketing was to get the business listed in the yellow pages.  Today in most parts of the nation they don’t even exist anymore and where they do, I could not recommend...
Blog July 17, 2017