• Experience Is the New Marketing Gimmick
    I’ve worked with many businesses in creating content for their website. When I do, one of the questions I ask is what makes them different from their competition. Almost always they answer their customer service and their willingness to stand behind their product or service. Perfect. Except…...
  • 25 Ways to Incorporate Halloween in Your Business even at the Last Minute
    Halloween’s almost here and that marks that time of year when every time you blink there’s another holiday right around the corner. It can be exhausting but also a fantastic time to reach out to existing customers and get new ones. Holiday marketing is fun and helps...
  • 31+ Social Media Posts to Improve Your Holiday Marketing
    The fall and early winter are a treasure trove of holidays.  It seems like we go from one to the next. That’s why it’s incredibly important to make sure you’re using these momentous occasions in your marketing. Have you ever noticed how retail goes straight from one...
  • Good Customer Service Isn’t Enough
    When you’re merely meeting expectations, you’ll never rock the reviews. You need to start at “good” and aim for “mind-blowing.” The good news is data from Yelp shows it’s easier than you think. Today’s customers are a little entitled. And it’s not just the younger generation. Companies...
  • The Most Common Reasons You Don’t Have More Customers
    Sales could always be better, right? Here are a few tips on how you can turn things around fast. Are you dissatisfied with the number of customers that you have? No, this isn’t some sort of infomercial selling a sales technique. The number of customers you have,...
  • 8 Examples of Weather-Related Posts Bound to Produce More Engagement
    While I’ve never seen an official poll of topics most people feel comfortable talking about, I’m sure weather would be one of the leading ones on that list. There are probably a couple of reasons for this: Everyone understands and has experienced the weather. Very few people...
  • 4 Steps to More Exciting (and Productive) Meetings
    If you host regularly scheduled meetings or events (like a weekly review) in your business, you may not even realize how detrimental they are to the productivity of your team. According to the National Statistics Council, about 37 percent of employee time is spent in meetings for...
  • 4 Powerful Ways the Chamber Provides Solutions for Small Business Owners
    In a recent survey by Daysmart Software, 54% of small business owners admitted to being worried about making enough money. Making money is a common concern because not only does it factor in bringing in enough clients or customers but also ensuring your products or services are...
  • 4 Fantastic Fall Themes to Use for Marketing Your Business
    Do you ever feel bored with your own marketing? Like you’re in a rut that just isn’t exciting your audience? Sometimes all you need is a little tie-in to what they’re already thinking about. Here are some quick themes you can shape into discounts, specials, social media...
  • 5 Things You Should Be Teaching Your Customers
    Most marketing gurus will tell you all of your social media and blog posts should do at least one of three things: educate, inspire, or entertain your ideal audience. If you do these things, they’ll find your content more valuable and they’ll be more apt to share...
  • How to Succeed in Influencer Marketing without Being Annoying
    The internet is a bonus and a bane to most people. You can research anything, get your message out inexpensively, connect with people around the globe, and entertain yourself for hours. But it also has created a need for itself. It has a constant hunger for content....
  • New Reduced Conflict Intersections improve safety with minimal impact on emergency response by Michael Kruse, MnDOT design engineer
    An article in the June 2019 city of Ham Lake’s “The Ham Laker” newsletter raised concerns about the new Reduced Conflict Intersection (RCI) under construction at 153rd Avenue and Highway 65 in Ham Lake. The article claims that the new intersection will increase response time for first...
  • Help! I’m a Small Business Do I Really Need These Digital Media Tools?
    I work with small businesses in marketing. I can tell when my suggestions aren’t registering. For some, it starts early when I mention increasing their social media presence. For others, it takes more technology talk like when I bring up an email list. Some of these small...
  • 14 Ways to Attract the Best and the Brightest Employees (aka how to become an employer of choice)
    Everyone wants to attract the best and brightest employees. After all, your team directly affects your ability to provide excellent customer service and that is essential to business success these days. If you’re a very small business, you might not be looking for the best and the...
  • 15 Easy Ways to Build a Huge Email List
    Guess what? You need an email list. Even if you’re only occasionally sending out emails and can’t/won’t commit to a newsletter, you MUST HAVE a list. I’m not even exaggerating or trying to scare you. In today’s business climate, most products and services aren’t instantaneous decisions. Generally,...
Blog July 17, 2017